Source:: Social Media Today
Influencer marketing is all the rage among marketers. There’s just one tiny problem.
It’s grossly underutilized.
According to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the experimental stages of influencer marketing; another 28% said their programs are tactical. The numbers are more lopsided on the B2B side: just 15% of B2B marketers report having an ongoing, integrated program.
Source:: AdAge – Digital
Facebook CEO Mark Zuckerberg told Harvard graduates that they need to help others find purpose in a world where machines are taking away some of the steady jobs and communities aren’t as stable, leading to isolation and nationalism instead of people coming together globally to solve problems.
“When our parents graduated, purpose reliably came from your job, your church, your community,” Zuckerberg, 33, said in a commencement speech. “But today, technology and automation are eliminating many jobs. Membership in a lot of communities has been declining. Many people feel disconnected and depressed, and are trying to fill a void in their lives.”
The social network Zuckerberg started in his Harvard dorm room now has 1.94 billion users around the world, large enough for the CEO to feel pressure about its impact on society. Zuckerberg has spent this year traveling around the U.S. to understand what people feel about Facebook and how they form connections with each other, after the country’s presidential election revealed deep divides.
Source:: AdAge – Digital
By Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared…
Please visit Search Engine Land for the full article. …read more
Source:: Search Engine Land – SEO
We’re gearing up for Affiliate Summit East 2017 on July 30 – August 1, 2017 at the New York Marriott Marquis over here, and one of the priorities is to be sure any first timers are able to make the most of the conference.
If you’re planning to attend Affiliate Summit East 2017, either as a first timer or conference veteran, we’d love to see you get involved in the Affiliate Summit Newcomer Program.
The Affiliate Summit Newcomer Program helps connect first time attendees with Affiliate Summit veterans.
Veterans volunteer their time to share their past experience, ideas, and information to help newcomers optimize their time at the conference.
Deadline to submit to participate in the Affiliate Summit Newcomer Program is July 7, 2017.
Anybody wishing to have a conference veteran assigned to them for the conference must have a VIP pass.
Source:: Affiliate Summit