Facebook will show pre-roll ads—commercials ahead of videos—in more places on the social network.
On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about “best practices and updates on video and monetization.”
One of the ways for media companies to make money on Facebook is by showing ads in their videos and splitting the revenue. Last year, AdAge reported that Facebook would start testing pre-roll ads in Watch, its new video hub with serialized programming produced by media companies and entertainment studios.
Source:: AdAge – Digital