Prognosticators reading the government’s privacy-policy tea leaves expected President Barack Obama to make specific mention of a national data-breach notification law during last night’s State of the Union Address. But, alas, no direct mention of that or any other specific policy initiative related to data privacy or security made it into the final cut of his speech. Indeed, little was mentioned that would have a direct impact on advertisers.
The president did, however, dedicate four lines to the need to curb the ability of bad actors including foreign nations or hackers to “shut down our networks, steal our trade secrets, or invade the privacy of American families, especially our kids.” He continued, mentioning kids once again, in a call for legislation to guard against cyber attacks, identity theft and to “protect our children’s information.”
The President last week introduced an array of data privacy and security initiatives his administration hopes will influence and facilitate legislation, including the administration’s Personal Data Notification and Protection Act, which promises to help companies handling consumer data by providing a set of rules for data breaches that applies on a national level. “This proposal clarifies and strengthens the obligations companies have to notify customers when their personal information has been exposed, including establishing a 30-day notification requirement from the discovery of a breach, while providing companies with the certainty of a single, national standard,” noted a White House press release.
Source:: AdAge – Digital