By Steve Denner As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it’s harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space?
By Kevin Gibbons At their session at ClickZ Live San Francisco, the Portland Trail Blazers’ Dewayne Hankins and Sq1’s Gabe Winslow explained how they improved digital ticket sales to achieve a 630 percent return on investment.
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. …read more