By Yuyu Chen LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform.
Source:: ClickZ – Social Media Marketing
By Kendra Jaros
Acquire More Customers in 2014: Exhibit in New York or Las Vegas
We’ve got two SMX events in the US on the 2014 calendar and there are still great booth locations and sponsorship opportunities for each.
SMX East is the world’s largest search engine marketing conference and expo, with more than 2000 attendees (people who showed up, not people who registered for free passes) in each of the last two years.
East is back at the Javits Center in New York City this year, September 30 to October 2. We’ve still got some prime exhibit space available. Check out the floor plan here.
SMX Social Media Marketing will be held again this year at the Aria Hotel in Las Vegas in November. This social media specific conference attracted 375 verified attendees last year. And with the growth in social spending and attention, we’re expecting even more people at the conference this year.
MarTech Boston Update
We’re now sold out of all exhibiting and sponsorship opportunities at the first edition of MarTech: The Marketing Technology Conference, which will be held in Boston. We’ve also sold out of conference tickets, so we know that more than 350 people will attend the conference.
The next MarTech will take place in San Francisco, March 31 – April 1. To find out more information, click here and let us know!
Around the World
Internationally, we’ve got SMX Milan coming up in November. Over 800 people attended Milan last year, the first time the conference was produced. We’re also producing SMX Beijing for the first time this year and offering some great values on exhibiting/sponsoring there.
Get the Scoop
Want details? Contact us and we’ll connect you with the right person on our team. Or, just contact any of the SMX team members that you’re already speaking with.
The post SMX East, Social Media Marketing Opportunities – MarTech Sold Out appeared first on Search Marketing Expo.
Source:: Search Marketing Expo – Blog
By Kendra Jaros Our annual Search Marketing Expo – SMX East is less than two months away, and it’s shaping up to be an exceptional show. We’ve developed a ton of new content for the conference to keep you current with the latest tactics, tools and techniques.
A better question is “what isn’t new?” Google and Bing continue to roll out significant algorithm changes. Google made more than 600 changes to its core algorithm last year – that’s almost two changes per day!
SMX East panels will explore all the new SEO developments, with speakers who have dug deep and understand not only what the changes are, but how to adapt optimization techniques to the new realities. Some of the key trends you’ll hear about include:
How Google’s Hummingbird Algorithm Has Changed SEO: Both Google and Bing have become much better at going beyond keywords and understanding actual things – entities – and how they are interrelated. This has led to much richer search experiences for users, and presents opportunities for marketers fluent in new SEO tactics.
How Publishers Can Use Structured Data To Influence Search Results: Gone are the days when meta tags were one of the few ways you could define your content. Now there are numerous markup languages that let you influence how search engines see your site. Structured data also lets you take control of things like sitelinks, offering an easy way to gain more real estate in search results.
How To Deal With Increasingly Complex Technical Challenges: Doing effective SEO at scale requires detailed technical knowledge and the ability to execute flawless processes. Whether you’re dealing with canonicals, crawl priority, AJAX, HTML5, rel next and prev tags, to dynamic URL management and pagination topics, SMX East sessions will offer best practices and real-world examples of how to deal with real-world complexity.
How Google’s Pigeon Will Impact Your Local Search Results: Google’s Pigeon update is a newly released algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The core changes are behind the scenes, but do impact local search results rankings. Our expert local search panel will share tactics for coping with changes in web site referrals, leads and business from the new algorithm.
Paid search advertisers have plenty to keep up with too – new ad formats, extensions, more sophisticated options for remarketing and retargeting, enhanced automation tools… to name just a few.
SMX East paid search sessions cover the fundamentals like creating, testing and optimizing paid search ads, and dive deep into advanced topics like bidding strategies and bid modifiers.
We’ll also tackle some thorny SEM issues including:
The internet marketing landscape includes much more than SEO and SEM. Marketers increasingly integrate search with social, …read more
Source:: Search Marketing Expo – Blog
By Jessica Lee
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who’ve opted in will continue. …read more
Source:: Search Engine Watch – PPC