Source:: Social Media Today
Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it’s 85% male, others say it’s 56% male. No one really knows.
Nielsen says it’s ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers.
“Nielsen knows sports, Nielsen knows games, and we obviously know audience,” says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. “To us that’s the perfect confluence of expertise to enter esports.”
Source:: AdAge – Digital
When white supremacists plan rallies like the one a few days ago in Charlottesville, Virginia, they often organize their events on Facebook, pay for supplies with PayPal, book their lodging with Airbnb and ride with Uber. Tech companies, for their part, have been taking pains to distance themselves from these customers.
But sometimes it takes more than automated systems or complaints from other users to identify and block those who promote hate speech or violence, so companies are finding novel ways to spot and shut down content they deem inappropriate or dangerous. People don’t tend to share their views on their Airbnb accounts, for example. But after matching user names to posts on social-media profiles, the company canceled dozens of reservations made by self-identified Nazis who were using its app to find rooms in Charlottesville, where they were heading to protest the removal of a Confederate statue.
At Facebook, which relies on community feedback to flag hateful content for removal, the social network’s private groups meant for like-minded people can be havens for extremists, falling through gaps in the content-moderation system. The company is working quickly to improve its machine-learning capabilities to be able to automatically identify posts that should be reviewed by human moderators.
Source:: AdAge – Digital
By Tim Peterson
Pinterest continues to try to make it easier for people to use its visual search engine.
Now Pinterest users can zoom in on pins when using its mobile app. Pinterest has also made the option to search individual objects within a pin more obvious and opened up its Chrome browser extension to people who don’t have a Pinterest account, the company announced on Wednesday.
The post Pinterest now lets people zoom in on pins, has redesigned visual search icon appeared first on Search Engine Land.
Source:: Search Engine Land – Social
By Jacob Baadsgaard Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.
The post Site optimization or traffic optimization: Which…
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Source:: Search Engine Land – SEM