It is a known fact that without the use of social marketing is incomplete. This is one of the ways to reach millions of people. This is the right way to promote your brand or product and that too without splurging any money.
For example you are a budding businessman who has opened a new apparel store in the town. Your store has the best collection of designer wear. You want the people of your town to be aware of the store. One of the effective ways is to create a Facebook profile and add some friends. This chain of friends in the list may spread when you meet more people or your friends add their friends in the list. Now, with this huge chain of friends in your list, you can update the status about the launch of the new outfit every time there is a launch. All the friends in your list would be aware of the launch within a few seconds of your posting. When they have plans to shop they know where they have to go now. In this way, within a few seconds and without spending any money you can successfully reach many people.
Therefore, you can say that Facebook gives you a chance to hit the target audience and that too for free! Updates, freebies, discounts and offers can be displayed here making it easy for people to know on what the latest and hottest in your store.
Most of the budding businessmen prefer this as a channel of reaching the target audience. The advantage of reaching customers through Facebook is that you can build a personal relationship with them. Relationship marketing is an effective way of marketing as this method helps in converting a casual customer into a loyal consumer. A brand loyalist is six times more precious than a new customer.
Therefore, one of the best ways of attracting and retaining customers is through this social media networking site which has done wonders in the business world. To leverage business this is one of the ways of luring customers. Try this option and see the difference in your business. Create an interesting profile and reach people. You can meet new people and spread business at the same time.