By Dave Hendricks If email marketers aren’t leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities.
By Steve Denner As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it’s harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space?
By Jeanne Jennings While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data?