Influencer marketing is all the rage among marketers. There’s just one tiny problem.
It’s grossly underutilized.
According to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the experimental stages of influencer marketing; another 28% said their programs are tactical. The numbers are more lopsided on the B2B side: just 15% of B2B marketers report having an ongoing, integrated program.
Source:: AdAge – Digital