Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer. But there can still be good tidings for retailers (including brick and mortar).
To meet customer expectations and overcome obstacles like increased competition from Amazon, deep holiday discounting and oversaturation of brand communications—marketers need to hone in on customer insights, digital marketing effectiveness and loyalty to understand what their customers really want.
Don’t let steep discounts alone be the determining factor for your success. Instead, consider these four strategies, supported by findings from Epsilon’s 2017 Holiday Shopping Survey, that will help you know your customers better and reach them in the channels where they interact – online and offline – to drive meaningful customer engagement that lasts throughout the holiday season and beyond.
Source:: AdAge – Digital