Twitch Interactive, the ad-supported video-game streaming site that struck a deal last week to be acquired by Amazon, wants to bring its online “e-sports” tournaments into the major leagues.
“A huge opportunity for Twitch is taking a step up and thinking how can we really blow this e-sports thing up,” CEO Emmett Shear said yesterday in a Bloomberg Television interview. “There’s a potential for e-sports to be listed in that same pantheon as football and baseball in the states.”
Mr. Shear, who has overseen rapid growth at Twitch since its founding in 2011, is plotting his next steps following the company’s sale to Amazon for $970 million in cash. Video-game tournaments is a priority because it expands the audience for gaming webcasts, he said.
Source:: AdAge – Digital