Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives from Facebook, Pinterest, Target and Lowe’s.
The event will be held Sept. 16 at the Marriott Marquis and will be followed by the Ad Age CMO Strategy Summit on Sept. 17. Ticket packages for both events are available at adage.com/events.
Brands — and their marketers — must move faster than ever to keep pace with changing technology and consumer behavior. According to a recent Altimeter Group Research Report, 88% of companies surveyed said they are going through a formal digital transformation effort this year. More than half of companies surveyed said the mandate to lead that transformation is driven by the CMO.
Source:: AdAge – Digital