By Mona Elesseily In this helpful how-to, columnist Mona Elesseily explains her process for writing compelling, effective copy for PPC ads.

The post Get Killer Ad Copy Today! Buy Now! appeared first on Search Engine Land.

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Source:: Search Engine Land – SEM

By Mona Elesseily In this helpful how-to, columnist Mona Elesseily explains her process for writing compelling, effective copy for PPC ads.

The post Get Your High-Performing Ad Copy Today! Buy Now! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article. …read more

Source:: Search Engine Land – SEM

By Alistair Dent Third-party data is powerful, but also controversial. In the fourth and final installment of his series on the data landscape, columnist Alistair Dent discusses the applications of (and issues surrounding) this data type.

The post Third Party Data: Its Uses In Search & More appeared first on…

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Source:: Search Engine Land – SEM

By Matt Lawson Google introduced in-store conversion metrics late last year. Columnist and Googler Matt Lawson dives into the details of this new way of measuring offline behavior.

The post Under The Hood: How Google AdWords Measures Store Visits appeared first on Search Engine Land.

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Source:: Search Engine Land – SEM

By Barry Schwartz The Google update from yesterday was a core ranking change, something Google often does throughout the year. This was not Panda, Penguin or HTTPS related.

The post Confirmed: Google Core Search Algorithm Update & Expect Future Changes As Well appeared first on Search Engine Land.

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Source:: Search Engine Land – SEO

By Larry Kim Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains. …read more

Source:: Search Engine Watch – PPC

By Matt McGee If passed, law would place burden on search engines to locate information online that individuals, including public figures, want removed.

The post Russia Poised To Pass Sweeping Right-To-Be-Forgotten Law appeared first on Search Engine Land.

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Source:: Search Engine Land – SEO

By Amy Gesenhues In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including real-time data and a redesigned homepage.

The post Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time appeared first on Search Engine Land.

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Source:: Search Engine Land – SEO

By Benjamin Vigneron Columnist Benjamin Vigneron shares his method for attributing changes in SEM performance over time to multiple internal and external variables.

The post The Missing Link: 3 Steps For Connecting TV & SEM Performance appeared first on Search Engine Land.

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Source:: Search Engine Land – SEM

By Matthew Barby A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data.

The post Keyword Research For A New Website appeared first on Search…

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Source:: Search Engine Land – SEO