Internet Marketing News and Information
By Ginny Marvin AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time…
Please visit Search Engine Land for the full article. …read more
Source:: Search Engine Land – SEM
In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer. …read more
Source:: Search Engine Watch – SEO
By Ginny Marvin Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing’s answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between…
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Source:: Search Engine Land – SEM
What are some of the most common problems international brands face in their paid search management? …read more
Source:: Search Engine Watch – PPC
By Barry Schwartz Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the upcoming weeks. It looks like Google pushed that update out a few days ago. Torrentfreak reports the update has impacted many torrent sites. Here is a screen shot of the SEO visibility for the site…
Please visit Search Engine Land for the full article. …read more
Source:: Search Engine Land – SEO
By Search Engine Land Download this white paper and learn how paid search automation can improve the effectiveness your campaigns. You’ll learn which paid search tasks can be automated and the specific benefits that paid search automation can provide.
The post SPONSOR MESSAGE: PPC Automation 2014: The ROI of Paid…
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Source:: Search Engine Land – SEM
By Ginny Marvin Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remarketing scenarios, which will roll out…
Please visit Search Engine Land for the full article. …read more
Source:: Search Engine Land – SEM
By Kendra Jaros
Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015!
Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and more.
The SMX West conference program will run March 3-5; the expo hall will be open March 3-4; pre-conference workshops will be offered on March 2.
Register Now, Save $300
SMX West is an outstanding value! Register for an All Access pass today and pay only $1495 – $300 off on-site rates – for all the exceptional content and invaluable networking SMX events provide.
Looking to send your team? Groups of 3 or more qualify for discounts of 15% to 35% with our team rates.
The post SMX West 2014 Registration Open – Best Rates Available Now, Save $300 appeared first on Search Marketing Expo.
Source:: Search Marketing Expo – Blog
By Russell Savage If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…
Please visit Search Engine Land for the full article. …read more
Source:: Search Engine Land – SEM
By Barry Schwartz seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number one position in the mobile results, the click-through rate drops of significantly, so much so, ranking…
Please visit Search Engine Land for the full article. …read more
Source:: Search Engine Land – SEO