By Pam Moore In a new Social Zoom Factor podcast, Pam Moore looks at how to develop an audience-first marketing strategy – and why you need to do so. …read more

Source:: Social Media Today

By Irfan Ahmad This infographic outlines 12 key steps to help you create better blog posts. …read more

Source:: Social Media Today

By Sherron Washington Your employees can be your best brand advocates on social – here are some tips on how to utilize social employee advocacy to best effect. …read more

Source:: Social Media Today

By Tabitha Jean Naylor Here are some key lessons from five effective social media marketing campaigns. …read more

Source:: Social Media Today

By Andrew Hutchinson Facebook has announced some new tools after conducting an investigation into Russia-backed political ads. …read more

Source:: Social Media Today

By Dan Gingiss As the Focus on Customer Service podcast says goodbye, a look at 10 can’t-miss episodes. Plus, a special announcement about a brand-new podcast! …read more

Source:: Social Media Today

By Andrew Hutchinson Facebook is expanding access to Messenger Lite, its stripped down version of Messenger. …read more

Source:: Social Media Today

By Dora Yanakieva Here are three ways to retarget your Instagram audience using Facebook ads. …read more

Source:: Social Media Today

By Mark Walker-Ford This infographic outlines five key reasons why you should use video on your website. …read more

Source:: Social Media Today

By Jose Angelo Gallegos With trust in marketing messages declining, here are four ways marketers can tap into modern consumption trends to boost their performance. …read more

Source:: Social Media Today