Three of the biggest marketing trade bodies on Thursday sent an open letter to the Coalition for Better Ads essentially arguing that companies like Google shouldn’t be judge, jury and executioner when it comes to blocking annoying ads.
Google said in June that its Chrome browser will soon come preinstalled with technology to block unpopular ad formats. People familiar with the matter tell Ad Age that Google did not know the trade group’s letter was coming when it did, suggesting that relations between the company and the rest of the industry are strained over the matter.
The letter from the Interactive Advertising Bureau, the Association of National Advertisers and the American Association of Advertising Agencies says they are “united” in the effort to remove the ads now marring the online experience. But it adds that “unacceptable user experiences must be based on industry-wide self regulation, and not left to individual browser companies or other other delivery technology companies to implement according to their own interpretations and assessment processes.”
Source:: AdAge – Digital