An industry effort to fight online ad blockers will pre-emptively ban “annoying” formats come February 15. The drive to ban these formats was predicated largely on Google research for its standards, according to people familiar with the matter.
Participating browsers, which so far include just Google’s Chrome, will soon enforce the standards by blocking ads on websites that don’t comply. The underlying research methodology is significant because it sets the baseline of what ads would and wouldn’t be blocked.
The group, called the Coalition for Better Ads, includes brands agencies and publishers alike. Together, they presented the research to the public with one thing missing: Google’s name as the primary source.
Source:: AdAge – Digital