Apple upgraded its Apple TV set-top box to handle higher-quality video as competition from Amazon, Roku and Google heats up in the living room.
The new Apple model can stream 4K video, which is much higher resolution than standard 1080p video, from the iTunes movie catalog and other apps such as Netflix and Amazon’s video service, Apple said during an event Tuesday at the its new headquarters in Cupertino, California. The box will also support HDR video, which shows a more accurate representation of colors. It starts at $179, versus $149 for the current model. The new box will be available for order on Sept. 15, Apple said.
The updated box, called the Apple TV 4K, has a new processor that’s twice as fast as the existing box and four times faster for graphics. Apple also previewed deeper integration of live TV, allowing users to navigate between live news and sports streams via the company’s new TV app.
Source:: AdAge – Digital