Later this year, Apple Inc. will put augmented reality software in as many as a billion mobile devices.
Alphabet Inc.’s Google beat Apple by three years in releasing AR tools, but its features are on very few phones and haven’t gained wide acceptance. By contrast, Apple can easily pair its software and devices, an advantage that will help it quickly make up lost ground, developers say.
“When they make it available, my apps will be in millions of phones,” said Alper Guler, who makes AR programs. “It’s a major update which enables us to push forward far further.”
Source:: AdAge – Digital