Microsoft has joined the Coalition for Better Ads, an industry association trying to improve online marketing before frustration drives more consumers to block digital ads themselves.
The move suggests that Microsoft’s Edge browser could eventually unilaterally block ads that coalition research has deemed annoying.
Google, another coalition member, has already confirmed that its Chrome browser will start “filtering” annoying ads early next year. (The term “blocking” carries a lot of baggage.)
Source:: AdAge – Digital