After 32 years with Interpublic Group’s Hill Holliday in the U.S., financial services company Manulife, which operates as John Hancock domestically, has hired Deloitte Digital’s Heat as its global creative agency. Hill Holliday did not participate in the review.
All eyes have been on the big consultancies as they continue to encroach on traditional ad agencies’ territory, particularly in media, but this could be a sign that the creative space is no safer.
“Heat’s creative was by the strongest,” said Manulife Global CMO Gretchen Garrigues. “They got customer feedback on the creative they were developing [in the pitch] and it was very thoughtful and innovative. They probably benefit from the relationship they have with Deloitte because it helps them add structure to the creative side of the world in terms of research.”
Source:: AdAge – Digital