Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday.
“We will show you all the publishers or pages on which your ad could theoretically run,” said Michel Protti, Facebook’s director-product marketing. “Then you can uncheck a subset of them so ads don’t run in these places.”
Facebook is touting “pre-campaign transparency,” where it will disclose more information about the content advertisers could encounter through Instant Articles, mid-roll video ads, and Facebook Audience Network.
Source:: AdAge – Digital