FuboTV, the sports-centric internet TV service, is airing its first national campaign during NFL games this season as it looks to find a foothold in the rapidly growing over-the-top streaming video marketplace.
Fubo has become one of a sea of internet-delivered TV services looking to attract younger consumers who are either disconnecting from their traditional pay-TV providers or have never had cable or satellite at all. But Fubo is unique in that it started as a streaming service dedicated to soccer in 2015. It has since expanded to include more than 65 networks, more than half of which are sports channels. (ESPN is not included in its packages).
Source:: AdAge – Digital