Matt Brittin, Google’s president of business and operations in Europe, the Middle East and Africa, apologized today for the brand safety issues affecting advertisers and acknowledged that the problem – which has until now been focused on the U.K. – is a global issue.
Speaking at the opening day of Advertising Week Europe, he said, “This is a good opportunity for me to say sorry, this should not have happened, and we need to do better.”
Today, retailer Marks & Spencer was the latest U.K. marketer to pull its ads from Google because of extremist content fears. Over the weekend, three of Britain’s biggest banks – HSBC, Lloyds and Royal Bank of Scotland – did the same.
Source:: AdAge – Digital