My monthly “new iPhone every year” payment just joined my cable bill, my water bill, and my electric bill as grudge expenses. I hate paying them because the companies charge more and more for the same stuff, and there’s nothing I can do about it.
Apple promised me a new iPhone every year and I fell for it. I didn’t read the fine print. Sure, I can get a new iPhone each year, but there’s nothing in the agreement saying that Apple promises to innovate or lead the industry or make something great. To fulfill its side of the contract, all Apple must do is make a new iPhone and offer it to me. And that’s all it has done.
Imitation is not innovation. The iPhone X (pronounced iPhone ten) is basically a Samsung Galaxy Note 8 (which is basically a Samsung Galaxy S8 with a pen and an additional camera) which is basically a Samsung Galaxy Note 7 (which is its own story). And the Note 7 came out a year ago. Not only is Apple unapologetic about its blatant imitation of Samsung, but the company took the artistic liberty of claiming that the iPhone X’s features were “amazing,” “incredible,” and “new.”
Source:: AdAge – Digital