Pinterest is undergoing an ad team reboot, picking off talent from top competitors Google and Facebook, as the company looks to infuse the site with more video and expand the types of brands it attracts.
Pinterest announced Thursday the hiring of a new head of ad products Jon Alferness, a 13-year veteran of shopping and travel products at Google. The announcement follows a lesser known, but equally telling, hire of Meredith Guerriero, who last worked at Facebook on its global strategy and commercialization of programmatic ad offerings.
The latest hires round out a new ad staff that was recruited from agencies and brands. This year, Pinterest hired its firs consumer goods lead from Mondeléz and launched auto and entertainment verticals.
Source:: AdAge – Digital