Millennials are killing off apps with uncool design at a breakneck pace, location reigns supreme when it comes to app usage and Snapchat is closing in on Instagram.
According to Comscore’s annual mobile app report, logos matter and apps will be deleted if millennials don’t like how it looks on their screen. About 21% of these millennials eliminated apps from their phones this year while Generation X was more forgiving, with only 2% removing apps that had a design that didn’t appeal to them.
Meanwhile, Snapchat has made a roaring comeback to catch up with newfound rival Instagram, as both are neck-and-neck when it comes to mobile app penetration among adults 18-to-55, Comscore states. The two are both ranked sixth, with Instagram moving up three spots from last year while Snapchat moved up a whopping seven spots from 13.
Source:: AdAge – Digital