In January, Procter & Gamble Co. Chief Brand Officer Marc Pritchard laid down the gauntlet for digital media: Get your outside audience verification plans accredited by the Media Rating Council this year or lose your P&G budgets.
Some results have followed. Last month, the MRC said it had started an audit of three firms’ methods for measuring Google’s audiences and brand safety, with results expected by early in the fourth quarter.
But that’s no guarantee of success. And players including Facebook, Pinterest, Twitter, and Snapchat aren’t even that far along, with less than six months left.
Source:: AdAge – Digital