Samsung returns to our weekly Viral Video Chart with a product other than its usual smartphones, tablets and high-tech washing machines. This time it’s racking up views on behalf of an air purifier.
Nor is the campaign full of the kind of creative storytelling, celebrity or razzle-dazzle that Samsung smartphone videos exude. Sometimes an air purifier just wins.
Of course it might help that our “viral” chart always counts not only organic views initiated by curious viewers but also paid ad placements.
Source:: AdAge – Digital