Snapchat may be rethinking its stance against brand placements and partnerships in its fledgling original programming, according to people familiar with the company’s video plans.
Snapchat has started discussing the possibility of allowing more promotional content, with brand integrations, in shows being developed for the platform. The advertising tie-ins could be allowed in new shows that Snapchat has been cultivating from media partners like A&E Networks, Hearst, Turner, NBC Universal and others.
“Brands that buy TV shows expect to be able to do some product integrations,” said a media executive, who works closely with Snapchat on content. “That was not on the table at the beginning, but now Snapchat is open to it.”
Source:: AdAge – Digital