For Dana Dwyer, an Oracle employee and mom, a full tank of gasoline at the end of her workday is something she describes with just two words: “It’s happiness.”
Dwyer spends an hour each morning fighting through 20 miles of Bay Area traffic to get her child to school and herself to work. At night, “making one more stop to the gas station is the last thing I want to do,” she said in a telephone interview.
That’s music to the ears of Frank Mycroft, the CEO of Booster, and competitor Michael Buhr, the CEO of Filld, startups created to deliver gasoline to customers’ cars at work or home. They face obstacles in the form of gas station mini-marts, community safety concerns and the rise of electric cars. But with time-constrained consumers paying $255 billion a year for auto fuel, the two Silicon Valley entrepreneurs say they have room to grow, and they’re getting the financial backing to prove it.
Source:: AdAge – Digital