Over the last 18 months, the term meta-DSP has become more widely used, but not necessarily understood. Forrester defines meta-DSPs as “ad tech platforms that have built a software layer on top of demand side platforms [DSPs] to centrally manage and operationalize campaign design, trafficking, tracking, and reporting across the DSPs it operates, with a high degree of automation.”
Many solution providers have the same claims when it comes to technology, saying they have a real-time system that works across multiple DSPs. So what do marketers need to know about this advertising model and how can you spot the difference between a real meta-DSP and a fake one?
Meta-DSP: Who, what, why, when?
Source:: AdAge – Digital