YouTube is looking to clear up some of the metrics mess for advertisers by focusing its attention on three data points: Unique reach, watch time and audibility.
These are the keys to a full understanding of how a YouTube campaign performs, and the site is now including those basics in digital reports it gives marketers.
“These are the core things marketers really need to focus on,” said Debbie Weinstein, global managing director for YouTube and video solutions. “We are trying help them understand what really matters.”
Source:: AdAge – Digital