YouTube has struck a deal with Time Warner’s Turner Broadcasting to add channels with some of the most popular sports programming to its year-old live TV service, a cheaper alternative to traditional cable and satellite packages.
The Alphabet Inc.-owned video company will raise the price of YouTube TV by $5 to account for the addition of the new channels, which include TNT, TBS and CNN. That brings the overall cost to $40 a month. YouTube TV also added networks run by the National Basketball Association and Major League Baseball to the base package.
Turner was the biggest hole in YouTube’s TV service, which has focused on live sports to complement the amateur creators, music videos and late-night clips already available for free. A division of Time Warner Inc., Turner possesses rights to the NBA, MLB and college basketball, as well as a leading news network and general entertainment programming.
Source:: AdAge – Digital