Social Media Marketing, or SMM, refers to the process of marketing and promoting the products and services offered by a company through the means of social media networks. While marketing has always been an essential part of a business, the conventional methods of marketing have now been rendered as obsolete by the newer and more effective methods of marketing like social media marketing, which do not require any testing or market research to be done prior to their application, and hence are more convenient and cost effective, not to mention their immense potential in terms of reach and visibility.
Social media is now an important marketing tool for several businesses all over the world, as millions of users flock to these social media sites like Blogger, Facebook, Youtube, Flickr, Twitter etc. and consider them to be an important part of their lives. Social media marketing enables companies small and vast to utilize this fact to their advantage by promoting their products and related updates via this tool. Here is how an online business can make most of this valuable marketing method:
Find your core supporters
This is the basic requirement for the growth of an online business through social networking – build your presence on the various community platforms like Facebook, Twitter etc., through a group of core supporters who are loyal followers and swear by your brand, and can refer your products to other acquaintances of theirs as well.
Engage with your customers
Post videos, pictures, blog entries etc. on your community page of Facebook and other social platforms, so as to be in touch with your subscribers. Arrange for contests and games, and reward the lively customers with coupons, discounts or gift vouchers, so as to keep the buzz alive around your brand.
Provide good customer service, ask for feedback
Be sure that your customer service team is always on the alert and fully able to resolve a grievance in a calm, composed manner. Do not ever ignore a single complaint – word spreads rather fast on a social network, whether good or bad. Always ask for feedback, and thank the customers for their kind words. Customer service has a great impact on generation of brand awareness and establishment.
Keep a track of your competitors
Never ignore the competitors – follow them on all platforms and keep your eyes open about their initiatives and products, so that you are always informed about their actions. Try to be a step ahead, provide better deals, and take note of what your customers have to say about them.