By Kara Trivunovic As email marketing changes and matures, the old ways of measuring impressions don’t always account for today’s customers’ actions. So how can we correctly measure the value of an email?
By Dave Hendricks Data-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use “your” data in third-party channels in order to utilize the new trend of CRM retargeting.
By Dave Evans When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.