Tesla Motors doesn’t do advertising, but when founder Elon Musk tweets, people listen. And when he tweeted a photo of a garage door partially hiding a Tesla, along with the words, “About time to unveil the D and something else,” people starting talking. The status was retweeted close to 15,000 times and favorited over 10,000 times. And last night the company revealed what the big deal was.
The company will offer an all-wheel-drive system in its all-electric Model S sedan, Mr. Musk revealed at an airport hangar in Hawthorne, Calif., outside Los Angeles, as robotic arms swung the chassis of the new awd system through the air on stage.
In the Model S naming conventions, the letter “D” will stand for “dual motor.”
Source:: AdAge – Digital