Twitter ads are moving beyond Twitter.
On Tuesday, the social media company announced that advertisers could begin placing promoted Tweets on other platforms through syndication. The inaugural partners are Flipboard, the mobile news reader, and Yahoo Japan.
Twitter has been signaling this development for months. In November, Twitter executives made the case to investors for inflating the service’s size, explaining the “logged-out” Twitter audience included 500 million monthly active eyeballs, nearly double Twitter’s registered flock. Syndication was raised as a potential revenue source, although Twitter did not offer details. In early January, at the Consumer Electronics Show, Twitter pitched agencies and marketers on syndication partnerships, using Flipboard as an example.
Source:: AdAge – Digital