U.K. retailer John Lewis, best known for its nostalgic Christmas commercials, is also investing in the future, by selecting micro-location specialist Localz as the winner of its first JLAB incubator contest.
Localz, founded nine months ago in Australia, will spend the $162,000 prize money on developing its European presence.
Working with John Lewis, Localz will use Apple’s iBeacons – as well as more traditional location technologies like WiFi, GPS and Near Field Communication – to pinpoint shoppers’ exact locations. The first application is set to be a technology that triggers a customer’s “click and collect” order to be brought to the collection point as soon as the shopper walks into a store.
Source:: AdAge – Digital