Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform in areas like TV, digital video, store visits and search.
The tech titan separately said it’s capable of showing local store hours, directions and inventory levels immediately after commericals on YouTube. A test last year, Google claimed, motivated nearly a million people to visit Wendy’s and place an order for a square-shaped hamburger. (Or some nuggs.)
The announcements were among a flurry made Tuesday in San Francisco at Google Marketing Next, an annual event to promote the company’s plans for ad products, analytics and its DoubleClick ad platform.
Source:: AdAge – Digital