Chinese e-commerce giant Alibaba’s ambitions seem limitless: Bigger, more mobile, more global. During its just-ended annual e-commerce holiday, Alibaba set a new record, selling $9.3 billion in merchandise in a 24-hour festival.
The figure for the 11/11 sale, named for its date, Nov. 11, topped the 2013 record of $5.8 billion. That’s way more than everything people bought on their computers during the five-day U.S. Thanksgiving holiday last year that included both Black Friday and Cyber Monday ($5.3 billion, according to ComScore.)
So what are the big takeaways?
Source:: AdAge – Digital