LeBron James is back in heavy ad rotation, on TV and online, as the new NBA season arrives and he returns to the Cleveland Cavaliers. A new campaign starring Mr. James from Beats by Dre topped any other non-movie brand campaign on the web in the week that ended Sunday, according to Visible Measures. Previous chart-topping LeBron brand videos include Samsung’s ad for the LeBron app last May, the Miami Heat’s Harlem Shake video last year and and a Nike clip upon his move to Miami in 2010. (Mr. James is also on TV right now in a new Sprite ad, a Creativity pick this week.)
Other hits on the latest Viral Video Chart include a new Air New Zealand in-flight safety video, again set in Middle Earth and this time starring Elijah Wood; Ikea’s “Shining” homage, timed to Halloween; and Exxon’s campaign encouraging young people to become engineers.
Source:: AdAge – Digital