Toyota is the presenting sponsor of People magazine’s latest foray into digital video, “People Now,” a daily 20-minute web show that begins today on People.com.
“People Now,” which streams live at 8:30 a.m. E.T. Monday through Friday, sounds like the type of celebrity-news show found on a TV network. Host Jeremy Parsons and correspondent Abbi Crutchfield identify the five celebrity stories of the day, check in with the magazine’s editors and feature celebrity guests including Kevin Bacon, Michael Strahan and Kelly Ripa. (Some of those interviews will be taped, a People spokeswoman said.)
And much like TV, where brands are often integrated into programs, Toyota will be part of “People Now,” according to J.R. McCabe, senior VP-video at Time Inc.
Source:: AdAge – Digital