Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers.
The hospitality chain is taking to major cities a display in which consumers, wearing an Oculus Rift headset, can step into a phone booth-like “Teleporter” and be whisked to Black Sand Beach in Hawaii and the top of Tower 42 in London. Marriott Hotels paired up with creative studio Framestore and agency Relevent to create 3-D, 360 live-action video and photos and mix them with computer-generated imagery and elements such as mist, rumbling and wind. The Teleporter started its tour in New York City last week and will travel to eight cities before ending in San Francisco in November.
“A lot of people are curious about how we got here,” said Michael Dail, VP of Marriott Hotels Brand Marketing. “Marriott Hotels has been an iconic brand and we look into the future on how to lead the category.”
Source:: AdAge – Digital