At the start of November, Amazon introduced a new feature called AR View, which lets customers visualize online products in their own living space, using their smartphone camera.
Launched in the Amazon app for iOS devices, AR View offers the ability to view thousands of products for the home, including furniture, electronics, toys, games and decor, in augmented reality.
Amazon isn’t the only company riding the AR shopping cart. Ikea and Target have also released AR apps to help customers visualize what their furniture may look like in their own homes.
Source:: AdAge – Digital