Facebook will now let advertisers put digital ads in front of people who previously visited their real-life stores or those of their competitors.
Although companies like Google offer offline measurement that helps marketers figure out whether their online ads led to physical store purchases, Facebook is now serving ads to people based on their physical travels. Its advertisers can also buy against larger groups of so-called lookalike audiences that resemble physical-store visitors in certain ways , or exclude people who have already visitied certain retailers — for promotions aimed at new customers, for example.
Large Facebook advertisers can also serve ads to people who actually made offline purchases, as well as to their lookalikes.
Source:: AdAge – Digital