TV advertisers have vastly expanded their attempts to drive people to their websites but are rarely pushing hashtags anymore, according to a study of more than 500,000 commercials since 2012 by iSpot.tv, which closely tracks ads on TV.
The biggest change was the increase of brands urging customers to visit a domain, iSpot.tv CEO Sean Muller said. Monthly spending for ads that included .com, .net or .org extensions was around $1.66 billion for national ads in 2014, according to iSpot.tv estimates. By January of this year, that monthly spending grew to nearly $3 billion.
Marketers’ interest has grown with improvements to their websites and the chance to better engage consumers there than in the past, Muller suggested.
Source:: AdAge – Digital