AT&T has halted its advertising with Google for anything but keyword search, becoming the latest major marketer to pull back after an uproar over ads running beside offensive videos on YouTube.
“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” a spokeswoman for AT&T said in a statement. “Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”
The controversy erupted last week after the London-based Times newspaper reported that some ads were running with videos that promoted terrorism or anti-Semitism. The U.K. government and the Guardian newspaper pulled ads from the video site and Havas, the world’s sixth-largest advertising and marketing company, pulled its U.K. clients’ ads from Google and YouTube.
Source:: AdAge – Digital