The New York Times, The Wall Street Journal and The Washington Post are among the publications putting their weight behind Blendle, a Dutch platform that offers individual articles in exchange for micropayments.
All three media brands have signed up to make their content availableon Blendle, and the New York Times Company and German publisher Axel Springer took a combined 23% stake in Blendle a year ago.
Blendle launched last year in the Netherlands, where the service already has 500,000 subscribers, two-thirds of whom are 35 or under. The platform has just expanded into Germany, where the major news publications in the country — 18 dailies and 15 weeklies — are on board. A U.S. launch date hasn’t been disclosed.
Source:: AdAge – Digital