Isobar is taking the unusual step of creating a chief creative officer role for the Americas—for the digital agency network’s top creative in Brazil, Fred Saldanha.
Mr. Saldanha captured the Dentsu Aegis-owned network’s attention with work like Fiat Live Store, an immersive online auto store that lets car shoppers take a personalized virtual tour with a car expert that isn’t a salesman. After experiencing the Fiat Live Store, which won an Innovation Lion at the Cannes Lions festival last year, almost 70% of visitors signed up for a test drive at a dealership, he said.
“My role is to help foster innovative ideas on a broader scale,” Mr. Saldanha said. “The challenge is to humanize the technology.”
Source:: AdAge – Digital