Google is testing a feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales, the company said.
The internet-search company’s service, Purchases on Google, will let people using smartphones click on select search ads to visit retailer-branded product pages hosted by Google, according to an e-mail. The tools will work with a “limited number of retailers” for now, the company said on Wednesday.
Facing competition from Amazon, Google is investing in ways to attract shoppers and retailers to its mobile services as consumers increasingly use smartphones as they consider purchases. The news had been anticipated since this spring.
Source:: AdAge – Digital