By Yuyu Chen Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile.

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Source:: ClickZ – Internet Marketing

By jneff@adage.com(Jack Neff)

Unilever drew 300 entries for the Foundry50 in March and April, said Jeremy Basset, global marketing ventures director, who leads the effort. Mr. Basset has been working on the Foundry from its inception, in May 2014, under former Senior VP-Marketing Marc Mathieu, who left for a marketing post at Samsung earlier this month. He has been replaced on the Cannes speaker roster by Luis Di Como, Unilever senior-VP global media.

The Foundry isn’t just a contest, nor is it an incubator or accelerator, though it works with some, such as Collider in the U.K. Nor is it a venture-capital fund, though Unilever has one of those too. It’s really more of a conduit linking Unilever brands with startups, and now through Foundry50, also making the fruits of its efforts available to the broader marketing world.

“The reality is that the more the marketing industry can get behind startups, pilot with them, partner with them and help them scale, the faster not only will Unilever be able to invent the future, but so will the industry,” Mr. Basset said. “It’s good for the industry. It’s good for us as marketers.”

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Source:: AdAge – Digital

Add AOL to the list of publishers that have gone from selling ads to making ads.

AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian — the list goes on.

And there’s one big reason all of these publishers are constructing their own creative shops: that’s where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called “native” ads that emphasize an ad’s editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That’s a 34% increase from what brands are projected to have spent on native ads last year.

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Source:: AdAge – Digital

One might be inclined to think that the sole intent of Apple’s World Wide Developer Conference last week was to wreak technological genocide. This month alone, Apple introduced new products and features that supposedly will kill Flipboard, Spotify, Pandora, SoundCloud, Tidal (as if it weren’t self-destructing), Google Maps and other transit apps, Google Now, Google search, Android, Android Auto, PayPal, physical loyalty cards and their related digital apps, Microsoft’s Surface, and more.

Based on the coverage, one might expect tumbleweeds to soon roll through Silicon Valley and cause property values to plummet back to bargain-basement 2013 levels. Entrepreneurs will apply en masse to business school, law school, or — could it be so bad? — medical school. All those 22-year-old startup founders’ parents will be signing up for Snapchat just to tell their kids, “I told you so.”

Yet how come there’s so little focus on the real story of Apple’s annual WWDC? Or the real story from Google’s similar developer conference (Google I/0) that took place the week before? This isn’t a story about what such companies taketh away, but what they giveth. It’s not a story about death, but renewal.

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Source:: AdAge – Digital

Advertisers can now buy banner ads to run in Pandora’s mobile apps as easily as they can book a flight on Kayak.

The streaming radio service has built a private ad exchange to conduct live auctions in which advertisers can place bids for how much they’d be willing to pay for their ad to run in Pandora’s apps. These auctions allow brands to pinpoint the types of listeners they want to see their ad based on who’s listening to Pandora at a given moment, as opposed to advertising to a broader base of people over a longer period of time.

Pandora began operating such auctions last year for banner ads running on its website to fill some extra ad slots. But those advertisers were mainly using the auctions to advertise to people that had visited the advertisers’ sites. Later in 2014 Pandora looked into letting advertisers target their ads based on the service’s user data like age, gender and Zip code information that are provided when people sign up for Pandora. That would open up the auctions’ value beyond retargeting people already interested in a brand to people who may have never heard of a brand but fit the profile of the brand’s customer base.

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Source:: AdAge – Digital

By Christian Arno The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true.

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Source:: ClickZ – Internet Marketing

By Sophie Loras Brands are the big winners as competition heats up between China’s e-commerce platforms.

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Source:: ClickZ – Internet Marketing

By Yuyu Chen YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch.

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Source:: ClickZ – Internet Marketing

The notion that a dog (well, a puppy) is a man’s best friend rings true in Purina’s collaboration with Buzzfeed. The effort, which earned the No. 6 rating on our Virtual Video Chart, highlights the highs and lows of owning a new pet.

And speaking of new, Samsung’s latest spot, “That New Phone Feeling,” reminds us of exactly that – the excitement of unboxing a shiny Samsung Galaxy 6. The brand topped the charts yet again at No. 1 with 9.4 million views.

Drawing in over 7.7 million views is this latest campaign from Boeing and Vietnam Airlines. It gives a sneak preview for the International Paris Air Show, which kicks off today and runs through June 21.

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Source:: AdAge – Digital

Ad Age is tracking down the best places to work in advertising. We’re highlighting the agencies, ad-tech firms and media organizations that are doing the best job nurturing, rewarding and retaining talent. It could be ad agencies focused on employee development, ad-tech firms with major employee perks or media organizations that people never want to leave. Does this sound like your company?

To enter, register here: www.adage.com/bestplaces. The deadline is Monday, July 13.

We’ll celebrate the top-ranked companies across our industry in the 2015 Best Places to Work report, published in our print issue and online on November 9.

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Source:: AdAge – Digital