Twitter holds the belt as the go-to social network for live TV events. But Twitter’s live-streaming video app Periscope took the title during Saturday night’s championship bout between Floyd Mayweather and Manny Pacquiao.
Instead of paying $99.95 to HBO or Showtime to watch the fight on their TVs, some people “pirated” the program by tuning in to Periscope, where other people were pointing their phones’ cameras at their TV screens or laptops to broadcast the fight for free within the Twitter-owned app.
Those tuning in may have delighted at being able to sidestep the pay-per-view fee. But the companies that paid for the rights to broadcast the fight, HBO and Showtime, were likely less than happy at the idea of Periscope’s streams cutting into the estimated $300 million they stood to make from pay-per-view buys in North America alone.
Source:: AdAge – Digital