It’s a good time to be an online marketer. Fueled by programmatic, the ad tech industry will reach nearly $100 billion in revenue by 2020, compared to the projected $30 billion for this year. And it’s exciting to see that the industry has embraced programmatic principles and started to become very innovative in this space. It’s time to get into the programmatic game.
So how do you get up to speed when all you see are crazy alphabetic combinations of programmatic jargon everywhere—acronyms such as DMPs, DSPs, CPMs, CPAs and VTs? The secret lies in the “textbook” Applied Programmatic Advertising Skills. Like the days of SAT testing, you will find power in this prep book when questions like these come up:
What exactly is programmatic?
Source:: AdAge – Digital