As the traditional TV business declines, pay-TV companies like Comcast and Verizon are setting up digital beachheads. Verizon rolled out a beta version of its mobile-first video service Go90 earlier this month, and now it’s Comcast’s turn.
On Tuesday Comcast unveiled the beta version of its digital video service called Watchable. It’s free and will carry ads as well as content from 30 of the top digital media companies as well as some traditional ones.
A Comcast spokeswoman declined to share details about the types of ads Watchable will carry and said that the service won’t feature any ads during the initial weeks of its beta phase. When the ads do come, the load will be the same across Watchable’s site, iPhone app and TV app, the spokeswoman said.
Source:: AdAge – Digital