By Emma Wiltshire This past Tuesday, September 19th, we held another #SMTLive Twitter chat co-hosted with Lucy Render-Kaplan, Founder of Arkay Marketing & PR. During the chat we asked six questions (shown below) that we believe to be important factors in building your Facebook engagement and reach. Everyone chimed in to ask questions, share their own experiences and best practices dealing with Facebook engagement, content creation, audience targeting and more. …read more

Source:: Social Media Today

By Andrew Hutchinson Instagram is adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app. …read more

Source:: Social Media Today

By Andrew Hutchinson Facebook added some new tools to their ‘M Suggestions’ options, including recommended GIFs and the ability to book movie tickets. …read more

Source:: Social Media Today

By Dhariana Lozano Are you utilizing all possible avenues to boost your social media presence? Contributor Dhariana Lozano has some tips. …read more

Source:: Social Media Today

By Andrew Hutchinson This infographic looks at some key Google search trends to watch – particularly relevant as you go about planning your strategy for 2018. …read more

Source:: Social Media Today

By Andrew Hutchinson Pinterest is adding thousands of new ad targeting categories through their new ‘Taste Graph’ framework. …read more

Source:: Social Media Today

By Taylor Schaller Retargeting is one of the most effective social media ad options – here’s an overview of your various retargeting tools. …read more

Source:: Social Media Today

By Irfan Ahmad This infographic provides a listing of key video consumption stats, underlining the video content shift. …read more

Source:: Social Media Today

By Andrew Hutchinson Snap Inc. has announced a new group of creative partners and courses to help advertisers make better snap ads. …read more

Source:: Social Media Today

By Andrew Hutchinson Facebook is adding more tools to indicate when users are online in order to prompt real-time engagement. …read more

Source:: Social Media Today