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  • April 23, 2018

Does Cambridge Analytica have your info? Here’s how to check

April 10, 2018 By Marketing News Leave a Comment

By Amy Gesenhues

As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the site is now making it easy for users to see if their information was shared with the analytics firm.

The feature is listed in the company’s help center. Doing a search for “Cambridge” or “Cambridge Analytica” on the help center search bar will display the following page: “How can I tell if my info was shared with Cambridge Analytica?”

If you are logged into your Facebook account, the page will automatically tell you if your data was given to Cambridge Analytics via the “This is your digital life” app.

Since suspending Cambridge Analytica for exploiting user data, Facebook been on constant crisis-control for its negligent management of user information.

[Read the full article on Marketing Land.]

The post Does Cambridge Analytica have your info? Here’s how to check appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

NY federal court decision threatens embedding and linking across the web

February 16, 2018 By Marketing News Leave a Comment

By Greg Sterling

In ruling on a motion for summary judgment in federal court in New York, Judge Katherine Forrest found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement.

The case, Goldman vs. Breitbart, is still in process and cannot be appealed until final, but the judge’s ruling has potentially far-reaching implications. She explicitly rejected the argument that the ruling could have a chilling effect on linking across the internet.

The Judge’s opinion and order (embedded below) say:

Here, it is undisputed that none of the defendant websites actually downloaded the Photo from Twitter, copied it, and stored it on their own servers. Rather, each defendant website merely embedded the Photo, by including the necessary embed code in their HTML instructions. As a result, all of defendants’ websites included articles about the meeting between Tom Brady and the Celtics, with the full-size Photo visible without the user having to click on a hyperlink, or a thumbnail, in order to view the Photo

As the Electronic Frontier Foundation put it, “If adopted by other courts, this legally and technically misguided decision would threaten millions of ordinary Internet users with infringement liability.” While there might be defenses (e.g., fair use), it would chill linking (at least involving embedded content) because large and small publishers would simply seek to avoid potential liability.

Getty Images backed plaintiff Justin Goldman in the case. That’s because Getty stands to directly financially benefit if Judge Forrest’s interpretation of copyright law becomes more pervasive. The company has a long history of aggressively litigating copyright claims against small publishers and bloggers.

Judge Forrest’s decision is contrary to existing precedents coming out of the US Ninth Circuit Court of Appeals, which held that parties linking to infringing content hosted elsewhere are protected under the doctrine of fair use and not liable. District court decisions have limited value as precedents versus appellate court decisions, but this case creates potential confusion and would give rise to additional lawsuits.

The judge qualified her ruling, which is an interim decision (partly in an effort to mitigate criticism), by saying that there may be various available defenses to liability in this case:

In this case, there are genuine questions about whether plaintiff effectively released his image into the public domain when he posted it to his Snapchat account. Indeed, in many cases there are likely to be factual questions as to licensing and authorization. There is also a very serious and strong fair use defense, a defense under the Digital Millennium Copyright Act, and limitations on damages from innocent infringement.

However, the rationale and logic behind her ruling are troubling.

Goldman v breitbart_-_opinion from Greg Sterling

The post NY federal court decision threatens embedding and linking across the web appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

Publishers turn to ads, search following Facebook’s News Feed change

January 29, 2018 By Marketing News Leave a Comment

By Tim Peterson

Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would seemingly be most affected by Facebook’s recent News Feed algorithm change, which is expected to throttle the traffic the social network sends to publishers’ sites. According to SimilarWeb, in December 2016, Topix received 37 percent of its US desktop visitors from Facebook. Yet Tolles isn’t too troubled.

“We’ve experienced this platform holdback before with search,” said Tolles, referring to Google’s Panda update, which choked traffic to sites that published content specifically designed to rank highly in its search results. Following Google’s move, Topix switched its focus from search to social, publishing slideshows, quizzes and other articles intended to elicit high engagement. But it also adjusted its approach to harnessing platforms to attract traffic — turning to purchasing paid media.

“The whole thesis was we’re going to get traffic by working with platforms in a way that they should be aligned with, which is to pay them money,” said Tolles.

[Read the full article on MarTech Today.]

The post Publishers turn to ads, search following Facebook’s News Feed change appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

Facebook updates branded content policy to clarify what qualifies as content

January 26, 2018 By Marketing News Leave a Comment

By Tim Peterson

Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic posts that marketers pay publishers and creators to publish to their own Pages to promote the marketers’ brands has swelled. The number of publishers and creators posting branded content to Facebook each month grew fourfold last year, according to the company.

Now Facebook is updating its branded content policy to prohibit publishers and creators from being paid to post content that they were not involved in creating, the company announced on Thursday.

[Read the full article on Marketing Land.]

The post Facebook updates branded content policy to clarify what qualifies as content appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

Microsoft adds Reddit data to Bing search results, Power BI analytics tool

December 13, 2017 By Marketing News Leave a Comment

By Tim Peterson

Microsoft is bringing the self-proclaimed “front page of the internet” to the pages of its search results.

Microsoft has struck a deal with Reddit to pipe data from the social network into Bing’s search results, as well as Power BI’s analytics dashboard, the companies announced on Wednesday.

Now, when people search on Bing, posts published to Reddit may be included in the search results. For example, if a person’s query asks something like “what were the best video games released in 2017,” answers may be sourced from comments left in Reddit’s “gaming” subreddit, or topic-specific forum.

People will also be able to use Bing to specifically search for content from Reddit. Typing “reddit [subreddit name]” will return a link to that subreddit and a selection of top comments that have been posted to it. And typing “reddit AMAs” will return a collection of popular AMA (“Ask Me Anything”) sessions, which are live question-and-answer forums that people can host on Reddit. Additionally, if people search for the name of a person who has a hosted an AMA on Reddit, a selection of responses from the Q&A session will appear among the non-Reddit results.

In addition to bringing Reddit’s data to Bing users, Microsoft is also opening that data up to brands. Brands will be able to access Reddit data through Microsoft’s Power BI analytics tool, with options to specify the keywords to track and toggle the time frames to examine. As a result, marketers will be able to monitor what people are saying about their brand or competing brands on Reddit and have that information processed using Power BI’s sentiment analysis feature and plotted into data visualizations.

The deal with Microsoft’s Power BI is similar to one that Reddit announced with social marketing platform Sprinklr last week in terms of accessing Reddit data. Brands will be able to see which subreddits they are mentioned on and then buy ads targeted those audiences.

The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

Agency secrets for a great Twitter strategy

December 5, 2017 By Marketing News Leave a Comment

By Sponsored Content: Twitter for Business

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy.

Find your voice

Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone for your entire Twitter strategy. Your brand voice should be fresh and original, convey your brand’s message, reflect your core values and most importantly, resonate with your audience in a personal way. A talented writer whose style aligns with your brand is an invaluable asset when it comes to finding your voice.

🍰🎂 Small businesses are participating and thriving in the economy with funds through Square Capital. pic.twitter.com/Rd6TM4Pya1

— Square (@Square) August 18, 2017

Take @Square, for example. They take on a friendly, helpful tone and act as both cheerleader and mentor for the small businesses that rely on them for transaction processing.

Use editorial calendars

Ever wonder how some brands seem to have an endless supply of content? It’s likely thanks to a well thought out editorial calendar. Agencies know both planning and organization are key to a great Twitter strategy, so employing a live, shared document where content is constantly being added, edited and adjusted is key. A calendar can help you be prepared for upcoming holidays and events, keep track of what worked and what didn’t and help to ensure that you have daily content planned.

Don’t ‘schedule it and forget it’

Scheduling Tweets is a great way to ensure that you are reaching your audience during the prime times they are online, even if it happens to be a time when you are not. Twitter also has their own scheduling tool, which anyone can use through the ads campaign dashboard. Remember though, that scheduling Tweets and not checking back frequently is a huge missed opportunity. To extend the reach of your content and keep your audience engaged, you want to check your Twitter activity often to reply to any Tweets, retweet relevant content and tap into trending conversations.

Join Twitter Chats

One of the best ways to not only grow your following, but grow it with the right followers, is to participate in Twitter Chats. There are chats for just about every topic under the sun, and participants tend to be folks who use Twitter to make lasting connections with other like-minded individuals and brands. In other words, extremely valuable followers who will help amplify your message and foster conversation around your brand by retweeting, replying and sharing your content. The key to Twitter Chats is to be an active participant by replying, retweeting, following new people and keeping the relationship going long after the chat has ended. If you can’t find a chat that makes sense for your brand, consider starting your own; just make sure you market it for maximum exposure.

Today’s #bufferchat topic is “Social Media Monitoring”! The 1st chat of the week (of 2) starts at 4 pm AEDT (Sydney)! 🙌pic.twitter.com/ZtjoYLLx0b

— Buffer (@buffer) November 8, 2017

@buffer created #BufferChat to engage with their target audience.

Be adaptable

Planning ahead is great, but sometimes the best Tweets are created on the fly. Don’t be afraid to stray from the calendar if an opportunity presents itself. Make sure to capitalize on trending topics, timely world events, or even just a great mention from someone else. One word of caution though: Do not use a tragedy as a branding opportunity. Tweet with caution during sensitive situations, and consider pausing any prescheduled Tweets.

Create conversations

Gone are the days of one-sided marketing, and that goes for your Tweets, too. Your Twitter strategy should be a healthy mix of @replies, organic Tweets and Twitter Ads and should also include questions and other conversation starters.

Mix it up

Experimenting with different types of content, and finding a balance that works for your audience, is key to a good Twitter strategy. Focus on having a balance of organic and Twitter Ads content. Strong paid campaigns can impact your organic Tweets and vice versa.

With proper planning, continued tweaking and a little creativity, you can craft a Twitter strategy that both elevates your brand and fosters your community. Ready to start implementing these tips? Launch a new advertising campaign today.

The post Agency secrets for a great Twitter strategy appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

Facebook Local is the social network’s stab at Yelp, Foursquare

November 13, 2017 By Marketing News Leave a Comment

By Tim Peterson

Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare.

Last week, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby things to do and places to go and make Facebook more of a player in local search.

[Read the full article on Marketing Land.]

The post Facebook Local is the social network’s stab at Yelp, Foursquare appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

Rothy’s uses Twitter Ads to drive brand awareness

October 30, 2017 By Marketing News Leave a Comment

By Sponsored Content: Twitter Business

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness?

One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about their Twitter strategy.

Tell us a bit about yourself.

Lacey Young: I’m the brand manager here at Rothy’s. I’m passionate about content creation, social strategy, and leveraging digital media to build brands.

Jenny Robinson: And I’m Rothy’s interim VP of e-commerce and Digital Marketing. Previously I led e-commerce and digital marketing for luxury beauty brands.

What does a typical work day look like for you?

We are a lean team at a fast-growing brand, so we wear many hats. Our team focuses on brand strategy, acquisition, and honing our messaging. We tackle everything from marketing strategy, site optimization, and performance marketing to the planning and execution of photo shoots and content creation. Part of our time is spent interacting with our community on social media and figuring out how best to delight our customers.

All while wearing our Rothy’s, of course.

You all have done a great job at getting your brand out there. What’s your marketing strategy?

Word-of-mouth marketing from our passionate customers plays a critical role in our marketing strategy. Another key piece is focusing on reaching potential customers online where they are — like on Twitter. By leaning on the visual appeal and stylishness of the shoe, we let the product do most of the talking in our marketing.

How does Twitter fit into your marketing mix?

We use a data-driven approach with our marketing initiatives to ensure we have the ideal media mix across channels. Twitter acts as a catalyst for reaching people where other platforms can’t — when people are on the go, looking to consume content. This is in contrast to the way people behave on other platforms, where they may not be looking to engage with brands.

Describe the Rothy’s brand.

Rothy’s are a chic, front-of-the-closet shoe, designed for life on the go. They are made from recycled materials and are out the box comfortable. We make them with little waste, caring about the planet as much as good design.

What are a few Tweet examples that you think really capture the Rothy’s brand?

Take on the day, wash it away. A shoe you can live in… then machine wash. #LiveSeamlessly #Rothys pic.twitter.com/fqSbtahdhR

— ROTHY’S (@rothys) August 4, 2017

Part of telling our brand story is educating our customer on Rothy’s product benefits. The shoes are machine washable, for example, which someone might not realize right away.

Sun’s out for the weekend! pic.twitter.com/1XUsyRZtWm

— ROTHY’S (@rothys) May 20, 2017

Our team members and loyal customers are important to our brand. We highlight them by sharing their beautiful images of them wearing their Rothy’s.

Recycled water bottle construction. Low waste, low impact materials. For more on why #Rothys is a game changer: https://t.co/RCPFVn45fI pic.twitter.com/RRHqYYGKwl

— ROTHY’S (@rothys) December 13, 2016

We stand out from other fashion brands by using strong imagery that features our sustainable materials.

How do you use Twitter Ads to amplify your marketing efforts?

Twitter is instrumental in building and maintaining awareness for Rothy’s. Part of our marketing strategy is to maintain brand awareness wherever our customers’ eyeballs are. Since both prospective and current customers are consuming content and engaging on Twitter, serving ads on the platform lets us be in the right place at the right time — which is perfect for our growing brand.

How do you plan and create Twitter Ads that will resonate with your target audience?

When people scroll through their Twitter feed, they’re looking for concise, unique content, more than other platforms. People want to see information that is relevant and interesting to them — at lightning speed.

In order to catch someone’s attention in such a fast-paced environment, it’s important to have original creative that’s eye-catching. For us, this means bright images and short copy that pops. The fact that people scroll through their feed quickly scanning for interesting content drives all of our decisions when crafting creative and messaging.

Here are a few standout Twitter Ads which feature some of our secret sauce:

Stylish, Comfortable Flats With Durability In Mind #LiveSeamlessly #Rothys https://t.co/k5groSXvSV

— ROTHY’S (@rothys) July 27, 2017

Light, flexible, machine washable – and powered by recycled water bottles. #LiveSeamlessly https://t.co/FBm36dkmjE

— ROTHY’S (@rothys) June 16, 2017

Any final tips for brands trying to increase brand awareness with Twitter?

Here are our top three tips to keep in mind when creating Twitter Ads:

  • Pair eye-catching creatives with concise copy. This is paramount to grabbing people’s attention.
  • Make your bids in line with performance goals, optimizing for each audience and ads creative combination.
  • Ensure that your audience targeting is relevant to your brand and target demo. Don’t forget retargeting and email match!

Know a brand doing interesting things on Twitter? Tweet us @TwitterBusiness.

The post Rothy’s uses Twitter Ads to drive brand awareness appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

October 19, 2017 By Marketing News Leave a Comment

By Tim Peterson

Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ads Manager, the company announced this week. Pinterest is also introducing a new option for brands to target their search ads beyond the traditional set of keywords.

[Read the full article on Marketing Land.]

The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first on Search Engine Land.

…read more

Source:: Search Engine Land – Social

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

When is the Best Time to Send an Email Marketing Campaign [Infographic]

October 5, 2017 By Marketing News Leave a Comment

By Andrew Hutchinson When’s the best time to send your marketing emails? This study sought to find out. …read more

Source:: Social Media Today

Filed Under: Social Media Marketing Tagged With: social media, social media marketing

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