Google’s upgraded Pixel smartphone line for this fall will include a model with a nearly edge-to-edge screen, seeking to boost revenue for a critically acclaimed phone that has yet to make a major sales impact in the market.
The Alphabet Inc. unit is planning at least two new models, likely to be dubbed the “Pixel 3” and “Pixel 3 XL,” said people familiar with the matter. The larger phone is designed with a nearly edge-to-edge screen, except for a thicker bezel known as a chin at the bottom of the phone. The display also will have a notch—or a cutout—at the top. The smaller model will look similar to the Pixel 2 and won’t include the notch or edge-to-edge look, said the people, who asked not to be identified because the plans aren’t yet public.
Google’s Pixel smartphones are widely regarded as some of the best Android-based devices, but they continue to lag far behind Apple’s iPhone and products from Samsung in sales and market share. Google shipped fewer than 4 million units in 2017, according to data from analytics company IDC. That compares with 216 million iPhones shipped in the same period. Google intends to keep updating its Pixel line annually as it sees the hardware division as important to the company’s long-term future.