UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a “paid for by” disclosure. “The aim of this policy and authorization process is increased authenticity for political ads on Facebook,” a spokeswoman said in an email. “It won’t be perfect to start—we’ll learn and evolve over time–but we think the good far outweighs the bad.”
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Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform.